Interaction Through Organic SEO
Search Engine Optimization Services
If you have a website, you need search engine optimization (SEO). SEO is like gas for your car. Without gas your car won’t run, and without SEO your website won’t “work” because no one will be able to find it in search engines. Most people find businesses via search engines. In fact, you probably found Blue Laser Design from a search engine, thanks to our strong SEO. Without SEO, your website is just another pretty face. With SEO, your website can become a powerful lead generation tool. SEO is one of the best investments you can make in your business because it brings a return on investment.
Blue Laser Design is headquartered in Columbus, Ohio, but we can work with you regardless of your location.
For more information about our SEO services, please contact Blue Laser Design today!
What Is SEO?
SEO is the art and science of increasing the amount of website traffic you get organically through search engines. Organic traffic is traffic you don’t pay for. These results are located beneath the ads on the results page.
SEO is one of the strongest investments you can make in your business because the returns keep coming. Some work can be done once and drive leads for years. Improving your digital footprint is critical for all businesses because the Internet is only going to get more important as time goes on.
Because no two business or websites are the same, our SEO packages are fully customizable. No matter how much or how little you want to invest in SEO, we can work with you.
Consultation: We’ll start with a free consultation to discuss your business and determine the goals you want to accomplish with SEO. There are many strategies that work for SEO, and we’ll take a look at which might be most effective for your company. After this meeting, our SEO team will put together a custom proposal and send it to you for review. To schedule your free consultation, contact us today!
Phase I: In Phase I, we’ll handle all the basic SEO tasks. Think of this as building the foundation for a house; you can’t build a house without a solid foundation, or it will collapse. The beginnings of SEO are crucial to success. Tasks that might be included in this phase include, but are not limited to, title tag adjustment, Meta tag optimization, keyword placement, and directory listings.
Phase II: After we build your website’s SEO foundation, we’ll dive into more complex strategies to further strengthen your website. Some of these projects could include targeted landing pages, location pages, content writing and blogging.
Phase III & beyond: Since SEO is an ongoing process, we’ll continue to make tweaks and adjustments to improve your return on investment. Phase III is arguably the most important phase as we need to keep your website up-to-date in accordance with Google’s ever-changing algorithm. New SEO strategies develop over time and it’s important to be on top of them. Remember, as you do more SEO work, you’ll get more traffic.
Can’t I Do My Own SEO?
Yes, you can do your own SEO. There are hundreds of guides available online that will tell you what works and what doesn’t work. However, consider some of the risks of doing your own SEO:
- Google penalties: If you make a mistake with your SEO Google could de-index your site. In other words, your website would be removed from search engine results for a period of time. In fact, if you make a large error, your site may never be listed again.
- Reading the wrong guide: Google updates its algorithm about twice per day. These usually aren’t sweeping changes, but rather minor tweaks to perfect the search results. In other words, SEO guides – even recently published – could be inaccurate and provide you bad advice.
- Breaking your website: Many SEO tasks require making edits to your website. For a trained SEO professional, this doesn’t present a problem. But for someone without the right experience, a simple attempt at doing SEO could break your site, resulting in a hefty bill to fix it.
- Poor use of your time: Since you’re an expert in your business, your time is better spent focusing on the fundamentals of your company. As a comparison, you could paint your own office; but wouldn’t a professional painter do the job better, and more efficiently? In this manner, you could do your own SEO—but your time would be better spent making sure your business is functioning properly.
- Larger expense than hiring a professional: Doing your own SEO takes time. If you do it wrong, you’ll have to spend even more time – and money – hiring an SEO professional to fix your mistakes and repair your SEO than if you had initially hired someone.
When you use Blue Laser Design for your SEO you’re working with a professional SEO agency. We know how to use the best strategies to increase your site’s SEO power. We participate in continuing education, so our knowledge is up-to-date for maximum impact for our clients. Perhaps most importantly, we know what not to do. We have never had a client penalized by Google, and only use tactics deemed acceptable by Google.
How Much Will SEO Cost?
Blue Laser Design creates custom SEO packages because each client requires a different strategy and amount of work. Some of our clients pay us several thousand dollars a month; some pay us several hundred dollars per month. There are no minimums required to get started with our SEO services; however, we will recommend a baseline monthly investment designed to provide you results.
What Can I Expect From SEO?
It’s impossible to make SEO guarantees because Blue Laser Design does not have access to the exact Google algorithm. Any agency or person who guarantees a specific SEO result is trying to scam you.
However, it is perfectly reasonable to expect consistent increases in your website traffic and leads. The more money you invest in SEO, the faster you’ll see a return on your investment. Remember, SEO keeps working over time, so the return on any particular investment can keep growing.
You can evaluate the return on your SEO investment by looking at your organic traffic and number of leads.
Why Do I Need SEO?
If you want your website to be a lead generation tool, it needs to be found in search engines. Let’s face it, no one is looking for businesses in the phonebook or newspaper anymore. People look online to research products and services. If you aren’t visible online, you don’t exist to many potential clients or customers.
You could run paid ads and drive traffic to your website, but this can quickly get expensive. When you invest in SEO, your site gets stronger and returns more and more leads over time. Work you did years ago can continue to drive leads. For example, if you created a targeted landing page in 2016, it could bring leads in 2020 and beyond. The best part about SEO is the work stays on your site, which means your return on investment grows over time.
Blue Laser Design SEO
SEO is one of the digital marketing strategies you can use to separate your business from the rest. Studies have shown that websites on the second page of Google rarely get clicks. Your website is, essentially, invisible if it’s not listed on the first page. Coming in for a free consultation is the first step to get your website the SEO power it needs to rank.
For more information about our SEO services, schedule your free consultation today.